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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy
mobi |eng | 2013-03-31 | Author:Dan S. Kennedy [Kennedy, Dan S.]

In the trade journals read by the Direct Marketing industry, articles by mystics pronouncing old media and old metrics dead and promoting their preferred, unaccountable, new media abound. But in ...
( Category: Marketing & Sales December 2,2017 )
Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO by Ray Zinn
mobi |eng | 2015-11-05 | Author:Ray Zinn

LESSONS No company with a weak or ill-defined culture will last. Corporate anarchy isn’t profitable. A strong culture inspires organizational confidence and competence. Corporate culture is composed of the principles ...
( Category: Small Business & Entrepreneurship December 2,2017 )
Post-Capitalist Society by Peter Drucker
mobi, pdf |eng | 2012-08-20 | Author:Peter Drucker

To make everybody a contributor There is a great deal of talk today about ‘entitlement’ and ‘empowerment’. These terms express the demise of the command and control-based organization. But they ...
( Category: Economics December 2,2017 )
Traction: Get a Grip on Your Business by Gino Wickman
mobi, epub |eng | 2012-04-02 | Author:Gino Wickman [Wickman, Gino]

MEASURABLES What gets measured gets done. Complete mastery of your Data Component is achieved when you boil the organization’s numbers down to the point where everyone has a single meaningful, ...
( Category: Management & Leadership December 2,2017 )
Millionaire Within: Untold Stories from the Internet Underworld by E. Brian Rose
mobi |eng | 2015-11-30 | Author:E. Brian Rose

CHAPTER 13 GOOGLE’S MAGIC WAND A while back, while Googling this or that, I noticed some websites would come up in the search results with a picture. It turned out ...
( Category: Marketing & Sales December 2,2017 )
Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business by Stephanie Chandler
mobi |eng | 2012-02-05 | Author:Stephanie Chandler [Chandler, Stephanie]

LinkedIn Basics LinkedIn is a business-focused network. The vast majority of users here are using LinkedIn for some kind of business networking purpose such as job hunting, marketing, or sales. ...
( Category: Marketing & Sales December 2,2017 )
Innovation and Entrepreneurship (Routledge Classics) by Peter Drucker
mobi |eng | 2014-09-14 | Author:Peter Drucker

III The Don’ts And now the few important ‘don’ts’. 1. The first is simply not to try to be clever. Innovations have to be handled by ordinary human beings, if ...
( Category: Small Business & Entrepreneurship December 2,2017 )
Riding the Storm by Duncan Bannatyne
mobi |eng | 2013-09-25 | Author:Duncan Bannatyne [Bannatyne, Duncan]

NINETEEN Putting Things in Perspective No matter how tough things got dealing with bankers and bureaucrats at work, I actually considered myself extremely lucky to be going through all that ...
( Category: Professionals & Academics December 2,2017 )
Reading Financial Reports For Dummies (For Dummies (Business & Personal Finance)) by Lita Epstein
mobi |eng | 2013-12-12 | Author:Lita Epstein [Epstein, Lita]

Calculating the quick ratio Here's the two-step process you use to find the quick ratio: Determine the quick assets. Quick assets = Cash + Accounts receivable + Short-term investments Calculate ...
( Category: Finance December 2,2017 )
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury & Stephen Fenichell
mobi |eng | 2003-02-24 | Author:Scott Bedbury & Stephen Fenichell [Bedbury, Scott]

MasterCard: Priceless Emotions Many people in the service industries have a hard time accepting that their “products” rely on emotional connections with consumers. What, they ask, is the emotional depth ...
( Category: Management & Leadership December 2,2017 )
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times by Jay Abraham
mobi |eng | 2009-05-25 | Author:Jay Abraham

But the deal gets even better: The radio station traded 45 of these Chrysler cars to a television transmitter manufacturer, in exchange for a half-million dollars’ worth of transmitter equipment, ...
( Category: Processes & Infrastructure December 2,2017 )
Sell Your Business for an Outrageous Price by Kevin Short
mobi |eng | 0101-01-01 | Author:Kevin Short

CHAPTER 10 Pillar IV: The Outrageous Adviser So far, we’ve assembled the following ingredients, or pillars, for the Outrageous Price Process: 1. A successful company with a competitive advantage (the ...
( Category: Management & Leadership December 2,2017 )
No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich by Dan S. Kennedy
mobi |eng | 2008-05-31 | Author:Dan S. Kennedy [Kennedy, Dan S.]

MAKING OTHERS’ MONEY DISAPPEAR, LEGALLY Steve Cohen is a magician. A millionaire magician. As far as I can tell, his tricks are rather common and easily duplicated by other magicians. ...
( Category: Marketing & Sales December 2,2017 )
Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises by Derek Lidow
mobi |eng | 2014-02-17 | Author:Derek Lidow

Step One: Tapping Into Core Motivations Keri started her process by examining who she was at that moment.2 She made notes on her motivations, traits, and entrepreneurial skills. She asked ...
( Category: Small Business & Entrepreneurship December 2,2017 )
The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down by Eric Ryan & Adam Lowry
mobi |eng | 2011-09-15 | Author:Eric Ryan & Adam Lowry [Ryan, Eric]

ERROR AUTOPSY: WIPEOUT The idea of launching wipes never sat well with us. Like its cousin, the paper towel, the wipe is a convenient form of everyday domestic life, but ...
( Category: Management & Leadership December 2,2017 )

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